CHIHUO Night Market

Marketing & Strategy

CHIHUO night market is an annual offline event held by Asia Creative. For consumers, the CHIHUO night market provides them with delicious food and a social platform. For businesses, the CHIHUO night market helps them get exposure among potential consumers. Form of cooperation includes sponsorship, booth reservation, etc.

LEE KUM KEE

SUCCESSFULLY GAINED AWARENESS AMONG BUSINESS OWNERS

Social Media Management Marketing & Strategy Content Marketing

Asia Creative helped Lee Kum Kee open up its online channel, develop the HTML5, and operate its official account based on our promotion ability. We also bring Lee Kum Kee into local restaurants based on our industry resources. We successfully built a bridge between Lee Kum Kee and local business owners in several cities, which is useful for the client’s future expansion.

MATCHA VILLAGE

CHINESE BRAND HIT THE OVERSEAS MARKET

Social Media Management Marketing & Strategy Media Buy

Matcha Village aimed to open the US market and establish its brand image as “Matcha from China” for future development. They also want to build up word-of-mouth brand image and products among consumers, with new media operations, public relation management, and community marketing.
Based on their advantages, Asia Creative designed an omnichannel promotion marketing program by period for them. We made full use of multi-platform resources to promote Matcha Village in the bilingual market and systematically execute various promotion and public relations needs from customers, both in-store and online.

HUI LAU SHAN

BUILD UP A POPULAR STORE WITH 2 HOURS LINE-UP

Media Buy Marketing & Strategy Content Marketing

HUI LAU SHAN aimed to spread its brand awareness among the western market and quickly gained popularity with its flagship store in America. They also wanted to penetrate the US market by means of self-operation, franchise, etc. Asia Creative combined traditional food media and social media influencers, exposing its flagship store’s opening information and increasing the mainstream consumers up to over 30%. We helped HUI LAU SHAN spread its franchise to 16 stores within two months based on our business resources.

Lady M

Social Media Management Marketing & Strategy Content Marketing

To help Lady M promote 2020 Over The Moon Mooncake, we created a campaign that synergized various media content and events through multiple marketing and sales channels. We announced the OTM mooncake’s official launch on Lady M’s official website. We produced unboxing videos, review articles, giveaway events to engage users on diverse social media platforms, including YouTube, Instagram, Facebook, WeChat & RED (Xiao Hong Shu). The mooncake was sold out within seven days. As the exclusive e-commerce partner of Lady M, we also made use of our own Chihuo Store to bring $16K in revenue.

Alipay

PROMOTE THE POPULARITY OF A NEW PAYMENT METHOD IN THE NORTH AMERICAN MARKET.

Marketing & Strategy Content Marketing

Relying on the massive online publicity of the annual large-scale event, Chihuo created the "New Choice of North American Payment" promotion plan for Alipay. Through the "Consumer Placement Activity" for consumers and the "Business Joining Program" for business owners, Chihuo helps Alipay promote its use among consumers and business owners.

TAOBAO

SURGE IN CTR & TRANSACTION RATE

Marketing & Strategy Content Marketing

Taobao aimed to promote its overseas business in terms of click-through-rate and transaction rate on its website based on Asia Creative’s robust fan base. We designed creative content for Taobao, such as reviews for products from different countries, which hit US consumers’ pain points and transport Taobao’s value to this new market.

UnionPay

SURGE IN TRANSACTION & COOPERATION

Marketing & Strategy Content Marketing

UnionPay aimed at combining consumer and business, quickly exploring the North American market in terms of brand awareness and usage rate with the help of Asia Creative. We designed a customized omnichannel program for UnionPay, including cooperation with local restaurants, online promotion activities, media exposure, etc. We successfully helped UnionPay gain hundreds of business partners and thousands of consumer transactions.

Kikkoman

Social Media Management Marketing & Strategy Content Marketing

Asia Creative has helped KIKKOMAN in opening a new market in the Asian communities. We aid the brand by managing its official account on WeChat, producing creative content for the brand on various channels that we own. Such as Wechat, Weibo, and YouTube, developing brand stories to catch its target audience, developing an official website for the brand.

Synear

SURGE IN TRANSACTION & COOPERATION

Content Marketing

Asia Creative help Synear wrote a very creative promotion article for the brand’s new product, which attracted a large number of fans of the Chihuo and sparked a heated discussion among many potential consumers. Also, we accurately captured the consumer psychology of North American Chinese. We helped Synear produce creative videos that fit its product positioning, which allowed the brand to continue to be exposed online and successfully converted a large number of potential consumers from paying close attention to the brand to buying Synear‘s new products.

Taste of China

Marketing & Strategy Content Marketing

Hosted and organized by Asia Creative, Taste of China (TOC) is the annual conference that is focused on sharing food, restaurant information and culture understanding of Chinese restaurant industry in North America. Form of cooperation includes title sponsorship, brand booth reservation, etc.