SOCIAL
Chihuo, the sub-brand under AsiaCreative, operates 16 WeChat accounts across 14 cities in North America since 2013. The word “Chihuo”, which means “foodies” in Chinese, has been a well-known media tag in Chinese communities of North America. The editorial team of the media complex produces news, reviews and recommendations to Chinese readers everyday. More than 400K followers read both breaking news and in-depth reviews on WeChat everyday.
AsiaCreative’s media sub-brand, Chihuo, operates Weibo accounts across a few Chinese-food-inspired cities such as Los Angeles, Seattle, to promote local food and lifestyle culture. More than 200K users open Weibo everyday browsing pictures and videos.
AsiaCreative’s media sub-brand, Chihuo, have seen the most rapid growth of RED among all social media apps in Chinese communities of North America. Thousands of millennials and new immigrants write reviews and share favorites on almost any topic. Chihuo alone has received more than 40K followers and 100K likes across 9 regional accounts in 6 months.
More than 100K Chinese foodies find food and drink they love to try on Instagram everyday. From Chihuo’s accounts to other food KOL’s accounts, there’s always a perfect persona to match the brand's needs in this community and AsiaCreative will put that lead on the table.
VIDEO
Compared to other marketing agencies, AsiaCreative is among those few who run in-house video department that could help brand produce clips from the first consultation meetup. Thanks to years of video platform management experience from sub-brand Chihuo, AsiaCreative is also able to customize one video into different styles, lengths and paces by designated platforms including Instagram, TikTok and YouTube.
WEB
It’s still one of the most cost-efficent way to receive long-time exposure and accurate ROI data when the marketing campaigns in Chinese community comprise ad placements on web end, no matter if it’s a banner ad or a sponsored post. AsiaCreative’s marketing strategy usually incorporates an array of Chinese websites in North America to help clients test, track and then concentrate on high-conversion ones. For example, Chihuo’s website (thechihuo.com) could possibly lead to higher clicks when it comes to food recommendation whereas other websites like US24Hours (us24hours.com) might perform better for insurance comparison.
EVENT
As the one and only large-scale Chinese food and beverage summit in North America, Taste of China gala is an annual food and beverage industry summit hosted by CHIHUO,the largest food and beverage platform in North America, to share food and restaurant information and exchange Chinese and American culture. The summit aims to bring together professional food industry leaders, food media, high-quality restaurant brands and other top resources to inject new force into the development of the North American Chinese food industry. Marketing strategies include title sponsorship, brand booths & booths, and more.
CHIHUO Asian Restaurant Week is an initiative to promote Asian food culture and to showcase the diversity and dynamism of Asian cuisine to local and international audiences. With its huge fan base and restaurant resources, we are committed to helping restaurants reach more potential customers and fans. CHIHUO Asia Restaurant Week is a simultaneous online + offline promotion, with a total exposure of 75W+ views.
CHIHUO Night Market is an annual top night market event hosted by the CHIHUO Team. By synchronizing online and offline promotions, it is possible to increase the influence and promote products and services for the merchants. CHIHUO NIGHT MARKET provides users with a fun lifestyle experience and a social and trading platform while also helping businesses connect with potential customers and helping restaurants gain customers and exposure. The partnership model includes sponsorship and exhibit space.
CHIHUO FOODIE MAP aims to present the best restaurants in the local area and help the audience understand the local life and food culture through hand-drawn maps. The campaign has a long launch time, with online and offline exposure, reaching an annual exposure of 5 million+, and multiple forms of cooperation.
