从这里,一窥经典案例
Our mission is to help the Chinese in North America better integrate into local life by providing valuable information, and help business owners in North America better reach out to Asian Community by providing customized professional marketing consulting services.
吃货夜市
推广及策略众多品牌方希望短期内快速获得加州湾区高消费力人群的认知,并与他们进行互动。因此AsiaCreative借由“夜市”这一深入人心的线下活动概念举办了一场上万人参加的嘉年华。它由AsiaCreative及子品牌吃货小分队举办,并完成摊位招募,前期宣传,现场组织,后期报道等全程工作。这不仅给消费者提供丰富的吃喝玩乐体验;更能给商家及品牌方提供巨大的人流及曝光。
![](https://asiacreative.io/wp-content/themes/chihuo-to-b/assets/image/work/nm-1.png)
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李锦记
SUCCESSFULLY GAINED AWARENESS AMONG BUSINESS OWNERS
社交平台管理 推广及策略 内容营销品牌方希望将自身品牌及产品打入北美华人中餐厅市场,成为餐厅优先选择的酱料供应商。因此AsiaCrative帮助李锦记(美国)开设B2B方向微信服务号,并运营HTML5网页,与目标用户(餐厅负责人)进行线上涨粉及互动活动。同时,通过子品牌吃货小分队的市场团队,AsiaCreative帮助客户走进目标用户场景(各地餐厅)进行实地宣传和样品派送,引导更多餐厅了解、使用和固定消费客户的产品。
![](https://asiacreative.io/wp-content/themes/chihuo-to-b/assets/image/work/lkk-1.png)
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末茶屯
CHINESE BRAND HIT THE OVERSEAS MARKET
社交平台管理 推广及策略 媒体采购品牌方是一个来自中国的抹茶产品为主的连锁品牌,旨在落地北美市场并介绍“中国抹茶”文化;同时,客户希望获得门店开业后一整套的平台运营、公关维护等服务。
因此AsiaCreative利用多种媒体渠道进行开业相关的宣传、推广及报道,并同时启动中文和英文两个市场的社交媒体运营,从第一天就积极开发两个市场的品牌建立工作。在随后的日常运营中,配合品牌方设计和展开网红/达人等新媒体方向的口碑宣传。
![](https://asiacreative.io/wp-content/themes/chihuo-to-b/assets/image/work/matcha-1.png)
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许留山
BUILD UP A POPULAR STORE WITH 2 HOURS LINE-UP
媒体采购 推广及策略 内容营销品牌方是一个来自中国的港式甜品为主的连锁品牌,旨在落地美国市场,并以旗舰店开业的品牌效应拓宽在美国各地连锁发展的渠道。因此,AsiaCreative通过邀请各渠道的媒体资源参与旗舰店开业等活动来助推“美国第一家”的轰动效应;同时通过邀请美食网红/达人的方式向主流市场介绍品牌故事和主打产品。
![](https://asiacreative.io/wp-content/themes/chihuo-to-b/assets/image/work/hls-1.png)
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Lady M蛋糕
社交平台管理 推广及策略 内容营销品牌方希望推广2020年特别制作的中秋节月饼礼盒,让美国华人市场重新认识品牌在这个特殊节日的限定产品,从而提高销量,加深品牌认知。因此AsiaCreative及子品牌吃货小分队安排了多平台的内容宣传策略,包括且不限于视频、公众号文章、小红书帖子等,并组织了好礼抽奖等互动活动。首批礼盒在7天内即售罄。
![](https://asiacreative.io/wp-content/themes/chihuo-to-b/assets/image/work/ladym-1.png)
![](https://asiacreative.io/wp-content/themes/chihuo-to-b/assets/image/work/ladym-2.png)
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支付宝
PROMOTE THE POPULARITY OF A NEW PAYMENT METHOD IN THE NORTH AMERICAN MARKET.
推广及策略 内容营销品牌方希望将自身业产品快速推广到北美华人商家及北美消费者两个市场,让更多商家了解业务,让更多消费者使用业务。因此AsiaCreative通过限定时间内的大型活动如美食盛典、餐厅周等,为商家端设计定制的“加入计划”,为消费者开展特别的“优惠计划”,从而让品牌方产品在短时间内被两端用户所快速地接受,重复地使用,以达到开拓市场的目的。
![](https://asiacreative.io/wp-content/themes/chihuo-to-b/assets/image/work/alipay-1.png)
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淘宝
SURGE IN CTR & TRANSACTION RATE
推广及策略 内容营销品牌方希望在美国市场同步推广中国大陆市场的重要营销活动,并测试美国市场消费者对于直播这一形式的接受度和转化数据。因此AsiaCreative通过子品牌吃货小分队的号召力为本次直播宣传造势,并全程负责该次直播的前期筹备、现场直播等工作。
![](https://asiacreative.io/wp-content/themes/chihuo-to-b/assets/image/work/taobao-1.png)
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银联
SURGE IN TRANSACTION & COOPERATION
推广及策略 内容营销品牌方希望在美国市场快速推广自身业务,不仅在消费者端,也在商家端。因此AsiaCreative通过定制化的品牌赞助型活动,帮助品牌链接目标商家,帮助业务拓展;同时通过多平台宣传为消费者提供“限定套餐”,鼓励读者使用品牌方服务以获得优惠。
![](https://asiacreative.io/wp-content/themes/chihuo-to-b/assets/image/work/unionpay-1.png)
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万字酱油
社交平台管理 推广及策略 内容营销品牌方希望在北美拓展华人市场。因此AsiaCreative帮助品牌方开设北美B2C方向的微信公众号,并负责账号的日常运营,涨粉策划,内容制作等工作。同时,利用子品牌吃货小分队的影响力,进一步传播AsiaCreative为品牌制作的的各类素材,如视频、图片、文章等。
![](https://asiacreative.io/wp-content/themes/chihuo-to-b/assets/image/work/kikkoman-1.png)
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思念
SURGE IN TRANSACTION & COOPERATION
内容营销品牌方希望推广新产品,并让旗下其他传统产品得到再次提升。因此AsiaCreative制作了包括视频、文章、照片等在内的一批素材,并以“测评”的方式向消费者重新讲述产品特色,导流到品牌方的指定目的地。
![](https://asiacreative.io/wp-content/themes/chihuo-to-b/assets/image/work/synear-1.png)
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中华赏味榜
推广及策略 内容营销品牌方希望得到更多行业内的了解和支持,并希望能够在北美地区找到更为稳固的行业合作窗口。因此AsiaCreative和子品牌吃货小分队共同举办年度餐饮行业论坛活动-美食盛典,并负责从策划到执行的全部流程。
![](https://asiacreative.io/wp-content/themes/chihuo-to-b/assets/image/work/toc-1.png)
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